The project is part of a non-profit association based on the French Riviera. Since 2013, the association has been helping artists, particularly musicians, to develop their online business. The Le Petit Entrepreneur website is one of the association's projects. The idea behind the Le Petit Entrepreneur website came from a simple observation: only the big brands represented throughout France in large shopping centers can boast sufficient income to weather crises. The idea behind the Le Petit Entrepreneur website is to offer a highly accessible solution to all small Made in France creators so that they can manage their stock, promote their products, and, of course, sell online as easily as possible. The ultimate goal is for creators to be able to focus on what they do best: creating.