Documentation

Every month we handle:

• WordPress core updates, applied after compatibility checks
• Plugin and theme updates, with a staged rollout on anything that touches layout or checkout
• Daily backups, retained for 90 days
• Daily malware scans and security monitoring
• Uptime monitoring with a 99.9% uptime target
• Speed and Core Web Vitals work: image optimisation, caching, file size, JS/CSS minification where your theme allows it

If an update breaks something, we roll it back and fix it. That is our problem, not yours. We test updates before applying them to your live site, and we don't apply a plugin update we can't reverse.

Speed optimisation during onboarding can take up to a week. We do it carefully and in stages, specifically to avoid downtime.

Pro plugin licences are included

On every plan. You don't buy them, renew them, or track their expiry dates. Two of them do work you'd otherwise pay for separately:

• A professional broken link checker. Scans your entire site continuously for links that have died — internal pages you've moved or deleted, and external sites that have gone offline or changed URLs. Broken links waste the authority flowing through them and give visitors dead ends. We fix what it finds as part of your maintenance.
• An internal linking tool. Analyses your content and surfaces where pages should link to each other, so we build internal structure properly rather than by guesswork. It also identifies orphan pages — pages with no internal links pointing at them, which search engines struggle to find and value. Strong internal linking is one of the most underused ranking levers, and it costs nothing but attention.

Most sites carry a few hundred euros a year in plugin licences. On our plans that line disappears from your budget — and the licences never lapse. An expired licence stops receiving security updates, which is one of the most common ways a WordPress site gets compromised.

"Unlimited" means we don't count your requests or bill per change. It doesn't mean unlimited development. Here's the honest line.

Included — send as many as you like

• Text and copy changes anywhere on the site
• Swapping images, updating photos, replacing PDFs
• Adding a new section to an existing page using existing design blocks
• Adding a new page using an existing template
• Menu, navigation and footer changes
• Form field changes and updated recipients
• Publishing content you send us
• Plugin configuration and settings adjustments
• Fixing display or layout problems
• Updating prices, opening hours, team members, legal pages

Quoted separately — these are projects, not edits

• New page templates or custom design work
• Custom development, new functionality, custom post types
• Third-party integrations (CRM, ERP, booking systems, payment providers)
• Full redesigns or rebrands
• Site migrations, domain changes, restructures
• E-commerce build-out or catalogue imports

The simple test: if your request changes what's on an existing page, it's an edit. If it changes how the site is built — new design, new functionality, new structure — it's a project, and we'll quote it.

We deliberately don't use a stopwatch threshold. Judging requests by how long they took invites arguments neither of us wants to have, and the nature of the work is a clearer line than the clock.

We work on a best-effort basis and handle requests in the order they arrive. If a request turns out to be a project rather than an edit, we'll tell you before doing anything and give you a fixed quote. We never start billable work without your approval, and we never quietly bill you for something you thought was included.

The binding version of this scope lives in our Terms of Service. This section explains it; the Terms govern it.

Beyond your weekly article, you can ask us for website copy whenever you need it — a new service page, a landing page, a revised About page, product descriptions.

Send us the page, the audience and the goal. The more specific you are, the better the result: tell us what the page needs to achieve rather than leaving it open. Copy is delivered on a best-effort basis, in the order requests arrive.

This is genuinely uncapped. Clients building out a site often use it heavily in the first few months, and that's exactly what it's for.

One SEO-optimised article per week, roughly 1,000 words on average. Longer where the topic needs it — we'll tell you proactively if a subject needs more depth, and you can request a higher word count at any time.

How topics are chosen. Not guessed. We select them from live Google Search Console demand data, keyword research and competitor gap analysis, weighted toward topics that can realistically rank for you and that link back to the pages that actually make you money.

How it's written. Structured for search intent and for the reader, not stuffed with keywords. Every article is fact-checked, plagiarism-checked and reviewed by a human editor before it reaches you.

Your approval. Articles appear in your portal on a fixed day each week. You can approve in one click, request a revision (handled on a best-effort basis), or switch on auto-publish and let us publish straight to your blog without waiting on you. Most clients start with approval and move to auto-publish once they trust the output.

On-page and technical work runs alongside it, continuously:

• Meta titles, descriptions and schema markup
• Header and title tag structure
• Alt attributes and image optimisation
• Internal linking, and fixing pages that compete with each other
• Core Web Vitals and page experience
• Sitemap formatting and submission
• Robots.txt
• Broken link repair
• Any technical issue affecting your rankings

We never change your page copy or your branding without asking first.

Search Console management and indexing

We own your Google Search Console day to day — submitting sitemaps, requesting indexing for new and updated pages, monitoring coverage, and fixing the errors and exclusions that quietly stop pages from ranking. Pages Google hasn't indexed can't rank at all, and this is one of the most common problems we find on a new site.

Keyword and local rank tracking

Your target keywords are tracked continuously, with position history so you can see direction rather than a snapshot.

If you're a local business you also get local rank grid tracking — a map of your area showing where you actually rank for a keyword from different points across the city or region. National average position hides this completely: it's normal to sit in the top 3 near your own address and fall off the map a few kilometres away. The grid shows exactly where your visibility stops, which tells us where to focus local SEO and Google Business Profile work.

Every month you get The Dispatch — your bulletin. A five-minute read, written and signed by the editor who owns your account, not an automated export.

It covers what moved, what we did, what we found, and what we recommend next — with every suggestion ranked by expected impact, so you know what matters and what's noise.

Between reports, your portal updates continuously. You never have to wait for month-end to see where things stand.

Fully managed hosting and domain, included in your subscription at no extra cost. No control panels, no server admin, nothing for you to maintain.

Every package includes:

• One domain name, with renewals and DNS handled by us
• Hosting for one website
• 99.9% uptime target
• Unlimited traffic
• Free SSL certificates, unlimited
• DDoS protection, antivirus and antispam
• Daily backups
• Ticket support through your client portal

Small — 1 GB SSD storage · one database up to 250 MB
Medium — higher-performance server · 100 GB SSD storage · one database up to 500 MB

The Small package is included at no extra cost with every monthly maintenance and SEO plan. If your site outgrows it, we'll tell you before it becomes a problem.

Your data stays in the EU. For Belgian and European businesses with GDPR obligations, that removes an entire category of compliance question — and it's something most international agencies can't offer you.

If we host your site, it runs on infrastructure verified as green by the Green Web Foundation, the non-profit that maintains the open dataset of hosting providers running on renewable energy.

You don't have to take our word for it. Their check is free and public — run it on daretocloud.com yourself, or on your own domain once you're hosted with us.

What that means, precisely. Our infrastructure partner matches 100% of its data-centre electricity use with renewable electricity. Depending on the data centre, that's achieved through one or a combination of:

• Renewable electricity supply contracts and Power Purchase Agreements (PPAs) with renewable electricity suppliers
• Renewable electricity certificates — European Guarantees of Origin (GOs), North American Renewable Energy Certificates (RECs) and International Renewable Energy Certificates (I-RECs)

Documentation substantiating these claims is obtained from colocation partners, or certificates are procured directly where needed.

Being straight about the terminology: this is matched renewable electricity — a market-based accounting method, and the standard approach across the hosting industry. It isn't the same as a direct physical line from a wind farm to the server, and we won't claim it is. What it does mean is that your hosting is independently listed as green, and the emissions attributable to your website are demonstrably lower than on a non-verified host.

If sustainability reporting matters to your business, or your clients ask about it, this is a claim you can cite and they can verify.